10 Tips for Creating the Perfect Gift Voucher (2026)
A well-designed, professionally printed gift voucher can be one of the best marketing tools your business has. It brings in revenue upfront, introduces new customers and brings existing ones back. Here are 10 tips to make yours as effective as possible.
- Use high-quality paper or card stock. The feel of a voucher tells the customer everything about your brand. Our gift voucher printing is available on 200 GSM gloss or premium 300 GSM card — both with a unique secure silver foil ink back.
- Choose a design that fits your brand. Pick a design that matches your business theme or the occasion. Use our free online voucher templates or let our team design it for you at no cost.
- Include clear redemption instructions. Add the expiration date, any restrictions and how to redeem — in-store, online or by phone. If you need more space, double-sided gift vouchers let you put full T&Cs on the back.
- Leave space for personalisation. Include a space for the recipient’s name, amount or a personal message. Our variable data printing can even print individual names or codes on each voucher.
- Offer different denominations. Giving customers a choice — £10, £25, £50 — increases sales and average order value.
- Include your logo and contact details. Make it easy for recipients to find and contact you. Your logo, website and phone number should all be visible.
- Make redemption easy. Whether in-store or online, the simpler the process the more likely vouchers get used — and used vouchers mean customers walking through your door.
- Add a loyalty incentive. Include a small reward for using the voucher — for example, 10% off a future visit. This turns a one-time redemption into a repeat customer.
- Use security features. All our gift vouchers include a unique secure silver foil ink back and free sequential numbering — making them impossible to photocopy or replicate at home.
- Consider customisable vouchers. Tailored vouchers — with a customer’s name, a specific service or a personal message — feel more premium and are more likely to be used and appreciated.
Ready to print your gift vouchers?
Welove2print are gift voucher printing specialists with over 20 years’ experience. Free design service, free sequential numbering and free UK delivery on every order.
- Gift voucher printing — 200×65mm, 210×99mm and A6 sizes
- Double-sided gift vouchers — T&Cs on the reverse
- Gift voucher wallets — premium wallets to present your vouchers
- What size should gift vouchers be? — standard UK sizes explained